Compliance Guide for Predictive Prospecting
Answer: Treat every SellerSignal record as a cold predictive prospect unless you independently document otherwise. Verify the data, suppress prohibited contacts, honor opt-outs, avoid automated outreach without appropriate legal review and consent, and never target protected classes.
Not legal advice: Requirements vary by channel, facts, state, locality, brokerage, and technology. Use qualified counsel and your brokerage's compliance process before launching outreach.
Calls and Do Not Call
- Establish written procedures for National, state, and company-specific do-not-call suppression.
- Honor direct opt-out requests and retain compliance records.
- Review the FTC's Telemarketing Sales Rule guidance and the official business DNC portal.
Texts, autodialing, and prerecorded messages
Do not assume a phone number or predictive score is consent. Obtain channel- and technology-appropriate legal review before automated calls, texts, artificial/prerecorded voice, or similar systems. See the FCC's robocall and text guidance and current rules.
Commercial email
Use accurate sender and subject information, include required identification and postal information, provide a working opt-out, and honor it. Review the FTC's CAN-SPAM compliance guide.
Fair Housing and discrimination
Do not select, exclude, prioritize, advertise to, or treat people differently based on protected characteristics. Review HUD's Fair Housing rights and obligations and current digital-platform guidance.
Data verification and permitted use
- Verify material facts before relying on them.
- Use the data only for legitimate real estate prospecting consistent with the agreement and law.
- Do not use SellerSignal for credit, employment, insurance, tenancy, or another eligibility decision.
- Secure exports and delete data when no longer needed.